Berce Estate — Visual Storytelling Across Wine, Vinegar and Gourmet Products
The challenge
Berce Estate needed more than standard product photography. Their portfolio included several distinct product categories—wine, jams, and vinegars—each with its own audience, purpose, and visual language. Until then, they had not used styled photography that could communicate the full premium identity of the brand.
The goal was to create visuals that would go beyond documentation and help customers emotionally connect with the products through atmosphere, storytelling, and usage inspiration.
The photography needed to support: premium brand positioning, stronger website and shop presentation, social media and campaign visuals, advertising materials, trade fair presentation, and most importantly: consistent visual identity across multiple product lines.
At the same time, each product category required its own unique visual approach while still remaining connected under one recognizable brand story.
The solution
We developed a complete styled photography concept tailored to each product category while maintaining a cohesive premium aesthetic across the entire brand. Every visual decision was built around storytelling to help customers understand its character, origin, and experience.
Jam Collection: Highlighting the Personality of Each Flavor
For the jam collection, the focus was on translating each flavor into a visual mood. The client wanted to emphasize the high percentage of fruit in their jams with the motto "fruit on the spoon".
Rather than creating repetitive product shots, every composition was styled to reflect the unique character of the individual jam, through ingredients, textures, color palette, and atmosphere. Each flavour had its own spoon: some more classic ones, other vintage, and one even a children's spoon.
This allowed each product to feel distinctive while strengthening the artisanal and premium identity of the collection.
The final group composition was selected for the shortlist of the World Food Photography Awards, adding strong international creative recognition to the project.
Vinegar Collection: Showing Unexpected Use and Gourmet Experience
For the vinegar photography, the goal was to move beyond traditional product presentation and inspire usage.
Instead of simply photographing the bottle, the visuals showed how the products become part of the dining experience.
For example, balsamic vinegar was paired with ice cream to highlight an unexpected gourmet serving idea—creating stronger appetite appeal and helping customers immediately imagine the product in real use.
This approach made the photography more educational, memorable, and commercially effective.
Wine Collection: Four Lines, Four Characters, One Cohesive Brand
The wine collection included four distinct product lines, each requiring its own personality while still belonging to one unified visual system.
Native
This line focused on authenticity and origin: wines grown from a single original vine, emphasizing heritage and deep connection to the vineyard.
The visuals reflected purity, roots, and identity. The client asked for inclusion of green colour and vintage style, so the photos were made with natural light, with grain, vignette and warm yellow tones to reflect the vintage feel.
Grand
These wines are aged in barrique barrels, representing structure, maturity, and premium craftsmanship.
The styling emphasized elegance, depth, and a more refined luxury feel.
Single vineyard
This boutique collection represented the most premium and exclusive line.
To reinforce the connection to terroir and exclusivity, stones from their own vineyard were incorporated into the styling, creating a direct visual link to the land itself.
Vipava Classic
This line carried a more approachable and playful character while still maintaining quality and brand consistency.
Wine corks were used creatively to build shapes and lettering, adding movement and a lighter visual tone without losing professionalism.
The result
The final photography collection created a complete visual system that elevated the perception of Berce Estate across all product categories.
Instead of isolated product shots, the brand gained versatile commercial visuals that could be used across sales, marketing, and long-term brand communication.
The images supported stronger premium positioning, clearer product differentiation, better customer connection through storytelling, more versatile use across website, shop, advertising, and trade fairs, and stronger consistency across multiple product categories and wine collections.
Most importantly, the photography helped communicate that Berce Estate is offering a complete experience built around craftsmanship, terroir, and gourmet culture.
Recognition
The jam collection group image was shortlisted for the World Food Photography Awards, in the Production Paradise Previously Published category, adding international recognition to the project and further supporting the premium creative direction behind the collaboration.
